I have been searching for the holy graile of lip balms for many years. I thought I'd try this balm for that purpose. I ordered one and then, after trying it, immediately ordered two more! This is by far the best, most long-lasting lip balm I have ever tried. It has no fragrance or taste (yay!) and is clean and cruelty free. It is a joy to apply - very silky - and leaves my lips fully moisturized without feeling sticky. The balm applicator lasts for a very long time, but I won't be waiting for them to run out before I reorder! Now I plan to try more items from the line. What a great find!