Leaping Bunny Certified


Pediatrician Approved

Dermatologist Approved

Hypoallergenic
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No-tears shampoo for baby’s sensitive skin
Our extra-gentle formula is available...






Available in three aromas: Fragrance...





Plus, our proprietary sugarcane-derived...





We care for who you love most
Clean, safe and trusted family essentials thoughtfully designed for babies and beyond.
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Meet Squalane
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At the heart of all our formulas is our proprietary squalane, a moisturizing superhero that baby’s skin already knows and loves.
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Foamy Face Wash is a tear free, pH balanced cleanser with a fun, fluffy foam that gently washes away dirt, sweat and sunscreen without stripping the skin's natural...

Our daily nourishing shampoo & conditioner cleanse and detangle with gentle, sulfate-free, paraben-free, clinically proven formulas that keep all hair types shiny and moisturized with sugarcane-derived squalane. Plus, the 100% naturally derived aroma...















Parent Favorites
“It goes on smoothly without feeling greasy and has worked really well on dry patches and irritation for my baby, and helps me prevent Excema flare ups.”
"It’s super gentle, easy to use, and really helps calm my baby’s skin.”
“So soft & doesn't irritate my son's skin! These have been the only wipes we reach for now!”
“Best lotion out there. Clean ingredients and gentle on baby skin.”
Partnering with Courage to Confide
The Breadwinners launched a Maternal Mental Health Coalition with Pipette.