Baby Shampoo + Wash
- 157% improvement in hydration after using Baby Shampoo + Wash.*
- 100% showed significant clinical improvement in skin hydration after using Baby Shampoo + Wash.*
- 100% felt Baby Shampoo + Wash effectively cleansed without leaving a residue.**
- 97% felt Baby Shampoo + Wash left baby’s hair feeling soft and clean.**
*Based on a 24-hour clinical study of 32 adults, 8, 12 and 24 hours after a single application.
**Based on a 14-day consumer use study of 29 children, ages 3 months–3 years, with at least once-daily use.
Baby Lotion
- 250% improvement in skin hydration after using Baby Lotion.*
- 100% showed significant clinical improvement in skin hydration with Baby Lotion.*
- 100% showed significant clinical improvement to the skin barrier.**
- 93% felt Baby Lotion was good for baby's delicate skin.**
- 90% felt Baby Lotion left baby's skin soft and smooth.**
- 90% thought baby's skin appeared calm and comfortable.**
*Based on a 24-hour clinical study of 32 adults, 8, 12, and 24 hours after a single application.
**Based on a 14-day consumer use study of 34 children, ages 3 months–3 years, with once-daily use.
Diaper Rash Cream
- 100% of parents said Diaper Rash Cream was effective at preventing diaper rashes.*
- 100% of parents said if a rash was already present, Diaper Rash Cream helped calm the irritation.*
- 100% said Diaper Rash Cream helped keep baby's bottom dry in between diaper changes.*
- 100% said Diaper Rash Cream helped minimize chafing or irritation on baby's diaper area.*
*Based on a 14-day consumer use study of 32 children, ages 6 months–3 years, after 14 days of use.
Baby Balm
- 162% improvement in skin hydration after using Baby Balm.*
- 100% showed significant clinical improvement in skin hydration after using Baby Balm.*
- 100% showed significant clinical improvement to the skin barrier.*
- 100% felt Baby Balm helped relieve dry, sensitive skin without greasiness or stickiness.**
- 100% felt Baby Balm helped relieve extra-dry skin.**
- 100% felt Baby Balm was effective at protecting baby's diaper area.**
- 100% thought Baby Balm was nourishing even on baby's most sensitive areas.**
*Based on a 24-hour clinical study of 32 adults, 8, 12, and 24 hours after a single application.
**Based on a 14-day consumer use study of 34 children, ages 3 months–3 years, with once-daily use.
