We've been using this for over six months and I can't imagine switching. From the very beginning I appreciated how simple and clean the ingredient list is — no fragrance, nothing I had to second-guess. It lathers up really nicely for a gentle formula, which makes bath time so much easier, and my baby's skin always feels soft and moisturized after, never tight or dry. It works as both a shampoo and body wash which is just one less thing to think about. For sensitive baby skin, this is the one.