20% Off Sale

This is the prime time to stock up on safe, gentle & parent-trusted essentials to care for the whole family. Use code: PRIME20


Excludes bundles, subscriptions and gift cards.

Shop AllBestsellersBabyKidsSuncareBundlesGifts
Aroma: Fragrance Free
Bestseller
EWG Verified
Baby Shampoo + Wash
Hypoallergenic wash
$11.99
Our tear-free Baby Shampoo + Wash gently cleanses baby’s delicate skin and hair—and is clinically shown to moisturize skin. This no-tears shampoo is made with our proprietary sugarcane-derived squalane, a hydrating superhero that baby's skin was born to love.
11.8 FL OZ / 351 ML
No-tears shampoo for baby’s sensitive...
Baby Lotion
Bestseller
EWG VerifiedParenting Awards: Good Housekeeping 2022
Baby Lotion
Lightweight moisturizer
$11.99
Our lightweight Baby Lotion is the MVP of baby’s daily skincare routine, giving instant, long-lasting hydration from head to toe and replenishing the natural moisture of baby’s delicate skin. Made with our proprietary sugarcane-derived squalane, a moisturizing superhero that baby's skin was born to love.
Available in two aromas: Fragrance...
Baby Balm
Bestseller
EWG Verified
Baby Balm
Multipurpose moisturizer
$11.99
Our multipurpose balm is the ultimate in hydration, calming and nourishing even the most sensitive, dry baby skin. This extra-rich, gentle baby balm formula is made with our proprietary sugarcane-derived squalane, a moisturizing superhero that baby's skin was born to love.
2 OZ / 56.6 G
Baby Balm Uses
This...
Diaper Rash Cream
Bestseller
EWG Verified
Diaper Rash Cream
Zinc oxide skin protectant
$11.99
Our fragrance-free Diaper Rash Cream relieves the chafed, red skin of diaper rash, helping to seal out wetness and creating a protective moisture barrier for baby’s bottom. Petrolatum-free, lanolin-free, and vegan, this ultra-clean diaper cream formula is all-important for irritated skin. Made with our proprietary sugarcane-derived squalane, a moisturizing superhero...
Balm Stick
EWG Verified
Balm Stick
Mess-free moisturizing balm
$7.99
This mess-free, multipurpose moisturizer stick is a portable swipe-on skin savior that comforts and hydrates parched skin. Our calming formula is made with our proprietary sugarcane-derived squalane, a moisturizing superhero that baby's skin was born to love.
0.5 OZ / 14.2 G
Balm Stick uses:
This does-everything Balm Stick works...
Kids Conditioner
Bestseller
EWG Verified
Kids Conditioner
Silicone-free kids conditioner
$11.99
This everyday hydrating, silicone-free conditioner adds weightless moisture for super-soft, healthy-looking hair for kids and babies. Made with our proprietary sugarcane-derived squalane, a hydrating superhero that nourishes hair, this tear-free conditioner smooths, detangles, and helps keep delicate strands resilient. Plus kiddos love the 100% plant-derived Orange + Vanilla aroma, which...
Kids Shampoo
Bestseller
EWG Verified
Kids Shampoo
Tear-free kids shampoo
$11.99
This tear-free shampoo for kids gently cleanses without stripping moisture from kiddos’ delicate strands. Made with our proprietary sugarcane-derived squalane, a hydrating superhero that nourishes hair and scalp, our gentle tear-free shampoo for toddlers and big kids is designed and clinically tested to deliver major moisture to all hair types...
Kids Detangler
Bestseller
EWG Verified
Kids Detangler
Silicone-free detangling spray
$8.99
Our weightless, silicone-free kids hair detangler effortlessly loosens knots and snarls with zero residue or stickiness. Our superpower ingredient is plant-derived squalane, designed to nourish kids’ sensitive scalps. Clinically tested for all hair types and textures, this detangling leave-in conditioner keeps hair soft and moisturized—no rinsing required. Plus kiddos love...
Mineral Sunscreen Spray SPF 30
Powered by Moisturizing Squalane
Mineral Sunscreen Spray SPF 30
Water-resistant mineral SPF
$17.99
This water-resistant mineral sunscreen spray is a breeze to apply and blends effortlessly for broad-spectrum UVA/UVB protection. Made with 100% mineral non-nano zinc oxide and our proprietary, moisturizing sugarcane-derived squalane, this baby-safe sunscreen isn’t just a sunscreen for babies—it’s sun care and skincare for the whole family. This hypoallergenic SPF...
Mineral Sunscreen Stick SPF 50
Powered by Moisturizing Squalane
Mineral Sunscreen Stick SPF 50
Water-resistant mineral SPF
$13.99
Made with 100% mineral non-nano zinc oxide, our water-resistant, baby-safe sunscreen stick provides broad-spectrum UVA/UVB protection for face and body—and because it’s so sheer, moisturizing and blendable, it’s a sunscreen for babies that also works for the whole family. This portable twist-up stick is mess free and easy to use,...
Mineral Sunscreen Lotion SPF 50
Bestseller
Powered by Moisturizing Squalane
Mineral Sunscreen Lotion SPF 50
Up to 80 minutes of water-resistant Mineral SPF protection
From $15.99
You asked for water resistance. We delivered! Due to overwhelming community demand, we are excited to bring you 100% non-nano mineral sunscreen protection - now with up to 80 minutes of water resistance. Our new Mineral Sunscreen SPF 50 offers UVA/UVB protection while leaving skin feeling soft and comfortable thanks...